PPC Tips That Can Save You a Ton of Money
How Pay-Per-Click Works Digital marketing and PPC both aim to making less money go a lot further. Large or small, companies are constantly looking for ways to save money and get the most out of their...
View ArticleRevisiting AIDA Strategies: Bridging the Gap Between Awareness and Action
AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of...
View ArticleAre You Cannibalizing Your E-commerce Sales?
E-commerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how...
View ArticleUpgrading From 4 To The 7 Ps Of Marketing In Your Marketing Strategy
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which...
View ArticleDoes Your Marketing Message Leave A Bad Taste?
I recently went to an airshow to watch planes scream down the runway. It was fantastic – death-defying feats of aerial acrobatics right before our eyes! Wow! I didn’t mind the crowds or the burning...
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